Boycotting the commercialism of V-day

Yes yes. Maybe I would be more into this Hallmark holiday if I had a SO. For the most part I think that couples should make a tiny little fuss over their partner every day and not just on one designated by the calendar. The level of commercial depravity that V-day has become, leaves me feeling rather sad. If I was in a couple, how would I know that he would make the effort because he feels obliged by society and all the retail efforts or for more sincere motives. Well the truth is I don't have to double guess.

Most V-day's are for me a bit like Charlie Brown's:


(Source)

V-day rant over.

[Edit] Better late than never, today's Over the Hedge comic did make me go "Oh cute".